The Challenge

A rapidly growing consumer products brand experienced explosive demand across major U.S. marketplaces after its products went viral online. While sales surged, traditional fulfillment options became increasingly expensive and restrictive, especially under strict one-day and two-day delivery requirements imposed by marketplace platforms.

To maintain service levels and protect margins, the brand needed to:

• Establish a U.S.-based fulfillment network
• Meet Seller-Fulfilled Prime (FBM) delivery standards
• Ensure reliable, seven-day-a-week order processing
• Maintain real-time visibility without being physically present

The Solution

Warefor partnered with the brand to design and operate a flexible, marketplace-compliant fulfillment operation in the United States.

Key elements of the solution included:

• Identifying optimal shipping nodes to improve transit times
• Integrating with multiple parcel carriers to meet fast-delivery SLAs
• Establishing systems and workflows to process orders seven days a week
• Securing highly competitive parcel rates through volume optimization

Warefor implemented technology that allowed the client to:

• Monitor inventory levels in real time
• Track order processing and delivery status remotely
• Maintain confidence that delivery promises were consistently met

The operation successfully met all marketplace requirements for seller-fulfilled fast delivery, including performance metrics and delivery timelines.

The Results

• Full compliance with strict marketplace delivery standards
• Reliable one-day and two-day delivery coverage
• Lower fulfillment and parcel costs compared to traditional options
• End-to-end visibility and control without local presence

With this operational foundation in place, the brand gained optionality. While continuing to leverage marketplace-managed fulfillment where it made sense, they now had the proven capability to self-fulfill at scale whenever needed.